HuffPost UK 'It's Personal' Campaign

A more personal approach to news meant to show how HuffPost covered daily life stories that really could mean something to the readers.

In the UK, the global advertising campaign tone didn't resonate with the local audience. My team and I reworked it from the ground up, lightening up the tone, picking more inclusive actors and expanding the message to include all the different ways a story can leave a mark in the readers' minds, through inspiration, surprise, or just mere interest.