Yahoo Reality Check Podcast Campaigns

Reality Check is a beloved podcast and video content produced by the Yahoo UK Editorial team, and we played a crucial role in bringing its marketing and promotional efforts to life, for both Season 1 and Season 2.

With a lineup featuring popular reality TV stars, including Love Islanders and RuPaul's Drag Race queens, the show offers their unique insights as Agony Aunts on everyday challenges. Over its two seasons, my team and I collaborated with the UK Editorial and Marketing teams to create the series' visual identities, organize hosts' photoshoots, develop video brand assets and templates, and execute nationwide online advertising and CRM campaigns. Working on the Reality Check campaign was just as enjoyable as watching or listening to it!