Yahoo Advertising Unified Collaterals

Consistent yet flexible templates and design toolkits allowed for scalable production of Yahoo Advertising B2B collaterals, ensuring a swift go-to-market approach and substantial brand equity growth.

Yahoo Advertising was set to become the new leading B2B brand within Yahoo, reintroducing the company's DSP, SSP, and Native ad platforms to advertising clients and media agencies. With the global launch scheduled for September 2021, I capitalized on the relatively slower pace of the summer months to collaborate with my team on restructuring the company's B2B collaterals. Leveraging the Yahoo brand guidelines, we created new templates and comprehensive visual toolkits for case studies, product one-sheets, infographics, whitepapers, and lookbooks, to shorter the design time, and increase readability while maintaining a consistent on-brand look and feel across both in-house and external partners' production outputs. This strategic approach allowed us to meet the marketing needs rapidly resuming after the summer break and have all the collaterals ready as needed for the key B2B events happening each fall.