Ad Campaign
Yahoo Mail DOOH Campaign
A nationwide Digital Out of Home campaign across major cities in the UK, aimed at promoting Yahoo Mail and its customisation features.
70
digital billboards in one week
The team was thrilled to take on this project, considering that DOOH campaigns are both impactful and infrequent. Despite having only a week to complete the task and create 70 assets for nearly 40 advertising locations, one of my designers and I enthusiastically embraced the challenge. We successfully navigated the entire process, from ideation to copywriting and production, meeting the deadline. Going the extra mile, we even created animated billboards, despite them not being part of the original request.
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Example of one of the animated DOOH placements part of the campaign. Taking advantage of the time available we could show different messages to the drivers and pedestrians around Westfield.
